Uses and Gratifications Theory Discussion Questions

Question Description

I’m working on a communications discussion question and need support to help me learn.

After you have completed FOUR readings for the week, answer the twoquestions about aUses & Gratifications Theory. The answershould be academic in media and communication. You need to read all thereadings and cite them appropriately. Use at least 1 source in eachquestion (at least 2 sources total). Please use the readings forciations. No outside source allowed. APA format.

QUESTIONS:

1. In what ways can a deep understanding of uses and gratifications theory benefit the work of public relations or other communications practitioners?

2. Think about the ways in which you use a variety of types of media. What needs are you seeking to gratify when you use these media? Are these needs sufficiently gratified by the use of these media? Why or why not?

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