Walt Disney Management and Leadership Case Study Discussion

Description

Paper: Please review The Walt Disney Company case from the Harvard Coursepack.

Your final assignment will ask you to solve a current business problem as CEO of the organization. You will utilize the skills, knowledge, and habits gained throughout your program and life experience. You are expected to conduct outside research and properly cite your sources using APA format. Your paper should be between 10-11 pages in length and must address the following:

Identify one of the critical challenges faced by the CEO, explain why it is an important #1 priority. This is the business problem for you to solve and the context for the rest of the questions.
Write a directive to the Director of Marketing and Communications outlining the exact strategy they should take to a) write an external public response addressing the situation and b) develop a short and long-term marketing strategy going forward.
Write a directive to the Director of Human Resources outlining your strategy for recruiting, retaining, and motivating employees.
Construct a set of data-driven questions for the Chief Operating Officer to produce. Explain why you are looking for this information and what you expect to do with the results.
Write a directive to your Chief Technology Officer outlining your technology concerns and things he/she should consider.
Write a statement to your Board of Trustees explaining the organization’s ethical and social responsibility and your proposal for how you plan to meet that responsibility.

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