Apple Store Business Memo Case Study

Description

Most Important Facts. Briefly summarize the situation facing the business in the case. Make sure to include the most important facts
Key Issues. Specify the key issues in the business situation that will be addressed in your analysis using the facts provided in the case.
What are all the reasons Apple needed its own stores?
What is so special about the store elements? Can you improve them?
What benchmark would you recommend Ron Johnson use to evaluate the success of Apple stores?Identify the benchmarks the company can take to solve its problem or meet the challenge it faces.
Evaluate each benchmark you identified using the facts in the case. Make sure to include the likelyoutcome of each course of action along with any costs and risks.
State your choice for the best benchmark and provide a detailed explanation of why you made thisselection.
Exhibits. Here, place charts, tables, and specific analyses that are better presented in a standalonefashion than within paragraphs of text. Charts and tables can be powerful devices for conveying key ideas while paragraphs full of numbers are hard to read. It is better to explain your point, then refer readers to an exhibit for specifics. Your cases have good examples of exhibits and their use in business reports.

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