Consumer Benefits and Sales Questions

Description

product: popsicle

1b.What benefits do consumers get from the product? How does it deliver value to consumers? (100 words)

2. Demonstrate your knowledge of the industry in which your product belongs. NOTE: Resources may identify the industry and categories within the industry differently. You need to be consistent in your definitions throughout the project.

Industry: frozen novelty

a.What is your products industry? Provide a definition.

b.What is the five-year sales history of this industry?

c.What is the forecast for the industry?

d.Draw conclusions about the status of this industry based on your research above.

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