How Is Amazon Google or Facebook Using Big Data for Business Intelligence Discussion

Description

Formulate your own opinions on the topic

Companies such as Amazon, Google, and Facebook are using big data to collect information about individuals in effort to understand customer habits and tailor marketing to specific customers. In the articles below, you will take a closer look at the creative ways these companies are using our data and then choose one of these companies to explore in depth.

To successfully complete this discussion forum, follow these steps:

First, review the following articles:

Then, for your initial post in the discussion forum, select one of the companies to analyze and describe some of their more innovative uses of BI.

Finally, respond to at least two of your peers, sharing your opinion on the uses of our data that they identified. Do you find it exciting, creepy, weird, threatening, etc.? Explain why with specific examples. Do you think we need new legislation to regulate this activity? What might that look like?

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